I once worked with a client in the food category who needed help building the brand identity and strategy for their new economy-tier...

Mainstream might seem simpler compared to the others, but it’s not necessarily easier. To become mainstream, you need to focus on...

This one I specifically like because it keeps its allure and quality status, yet allows for more flexibility in positioning. Premium...

In this guide, I break down the key pillars that define a real luxury brand from pricing and packaging to messaging and customer experience.

Learn how to position your brand in the right category:Luxury, Premium, Mainstream, or Economy. Get expert insights, real-world examples, an

This year was nothing short of a rollercoaster, but looking back I feel deeply grateful for the lessons learned, and the experiences that...

Recently, I watched the Martha Stewart documentary on Netflix during a bit of a “mini personal crisis” of my own. I’ve been reflecting a...

My twenties so far have been both exciting and overwhelming. From an international modeling career to finishing university, changing...

From now on, I've changed my mind; this ultimate goal will be my resolution for every year. I’ll start with a (not so) fun fact: This...

Isn't blogging considered old-school these days? You might be wondering why I'm writing a blog post instead of a flashy TikTok video, a...

Becoming a mom had a remarkable impact on my career journey. It feels like I've grown five years in just one, so after participating in...