Brand Manager, Digital Savvy,
Mom.
This is me
Navigating
Marketing,
Personal Growth
and Life.
I work in marketing, where I spend most of my time connecting the dots between strategy, creativity, and ideas that actually make sense.
I'm a planner at heart, and apparently, the people I work with agree. They often describe me as a strong planner and a clear thinker. I love asking questions, and I probably spend more time than I should trying to make things clearer, simpler, and better. But I guess that's also what I love about what I do.
Outside of work, I'm a mom, a curious human being, and someone who's still figuring out how to balance ambition, family, personal growth, and everything in between.
Some days I think I've got it. Other days... well, not so much. :)
But I guess that's the whole point.
Work
Companies I've worked with
Mega Image (part of the Ahold Delhaize Group)
Danone
Ecobat Energy
AnaPan
Rezident
Trapped
Skin Novels
Inostrio Entreprises
TheJOMO
Mamaz
KidKit
Projects
'Gusturi românești de la gospodari'- Campaign Strategy [Mega Image]. 2026.
'Trapped - Marketing Strategy Development' [Trapped]. 2026.
''Brand Strategy & Brand Management - Ecobat Energy' [Ecobat]. 2025 - 2026.
'French Bull - Campaign management' [Mega Image]. 2026.
'Expediție în jurul lumii - Campaign' management [Mega Image]. 2026.
''Digital Wellbeing course x Mind Architect' - Strategy & Development [theJOMO NGO]. 2025.
''30 ani de MEGA' Strategy + Campaign management [Mega Image]. 2025.
''Neoflam' Campaign [Mega Image]. 2025.
''MEGA -Marca noastră de casă- Campaign' [Mega Image]. 2025.
'Gusturi românești de la gospodari Campaign' [Mega Image]. 2025.
'French Bull Campaign' [Mega Image]. 2025.
'Crystal Bohemia Campaign' [Mega Image]. 2025.
'Skin Novels' Brand Relaunch & Management. 2023-2024.
'Garantat pret mic' Campaign [Mega Image]. 2022.
Nutri-Score launch in Romania [Mega Image]. 2021.
Gusturi romanesti de la gospodari [Mega Image]. 2020 & 2021.
Perla Coffee brand launch in Ro [Mega Image]. 2020.
Nature's Promise brand launch in Ro [Mega Image]. 2020.
Bun de tot brand - Awareness Campaign [Mega Image]. 2020.
#1000deDA pentru imunitate by Aptamil [Danone]. 2019.
Sarcina ZEN by Aptamil. [Danone]. 2018.
Brand development & Rebrandings
SKIN NOVELS [SmartSoap] - Rebranding. 2024
MEGA brand [Mega Image] - Brand development & management. 2021-2022
TheJOMO [Digital Wellbeing NGO] - Brand development & management. 2018 - now
MEGA APETIT [Mega Image] - Rebranding & Coordinating the packaging update. 2020
GUSTURI ROMANESTI [Mega Image] - Rebranding & Coordinating the packaging update. 2020
APTAMIL [Danone] - Coordinating the packaging update. 2019
